Who is behind all this.
Our Story
Back in 2019, Borja had recently left McCann New York. Equipped with the right skills and experience, he had the opportunity to launch his own marketing agency. He envisioned a digital marketing agency entirely focused on performance—where every insight and decision would be data-driven, quantitatively-based. This may sound self-evident, but in the day-to-day of the marketing industry this is far from real: most decisions are based upon educated guesses or feelings and there is no real focus on delivering strong performance. Hence, Demian Media was founded with two core ideas: marketing has to be performance-first and data has to be at the basis of every decision. Joined by Ilisa at inception, both launched a marketing practice devoted to patient acquisition and the tools required to track and properly attribute these leads converting into patients. The tactics have proven successful for our clients in the pharma, legal, non-profit and crypto industries—but especially for our healthcare clients, an industry in which Demian Media has excelled for years and that today is our main focus.
Born out of our data-driven philosophy, Demian Media has developed proprietary patient acquisition software, PatientFlow, the all-in-one data platform solution for marketing attribution in healthcare. With full EMR and call tracking software integrations, our app solves, simplifies and streamlines acquiring patients online and fully tracking the user journey in all digital marketing channels—including advanced analytics, reporting and review management as well.
