Well By Messer

Sustained lead growth, with a drastically lower CPA.

Reception desk at the Well by Messer center in New York

Well by Messer is the premier metabolic and wellness health center for weight loss in New York. Under the leadership of Manhattan-based endocrinologist with over 20 years of experience Dr. Caroline K. Messer, a team of endocrinologists, internists, dermatologists, urologists, psychologists, registered dietitians, and trainers are dedicated to a mind and body approach to weight loss.

Well by Messer wanted to expand its website capabilities, boost social media marketing, and relaunch paid search strategy and efforts. Demian Media revamped all marketing plans and achieved sustained lead growth while drastically reducing CPA and making it more efficient.

Challenges

  • Weak Online Presence GrowthBrand was struggling to create strong online presence in organic search channels, with low ranking and low visibility.
  • Lack of Patient Acquisition FunnelThere was no data-driven solution nor measurement tools in place to acquire patients online.
  • Need of Marketing StrategyBrand needed an omnichannel marketing strategy approach, coordinating all marketing efforts and optimizing existing assets.

Our Strategy

  • Patient Acquisition Funnel

    • Developed patient acquisition funnel focusing on a niched audience of the top 10%.
    • Implemented measurement and analytics solutions for accurate patient attribution on all channels, with a focus on paid search.

  • Data-Driven Paid Search Campaign

    • Revamped all paid search campaigns using performance-first strategy with full patient acquisition measurement.
    • Exponential growth of paid patient acquisition campaigns, with substantial decrease of cost per acquisition.

  • Comprehensive SEO Plan

    • Expanded website content to strategic medical areas following optimized Schema information structure and most effective SEO tactics.
    • Regularly reviewed website content for optimal SEO, including keyword injection, and engaged such content with offsite SEO tactics for better organic search results.

YoY Results

Paid Search

  • 711%Increase in conversions
  • 221%Decrease in CPA
  • 2,811%Increase in conversion rate
Dr. Caroline Messer

Well by Messer sought Demian Media’s expertise to enhance our visibility and increase patient volume, and the company exceeded our expectations on both fronts.

From the initial consultation, it was clear that Demian Media had a deep understanding of the healthcare industry and its unique challenges. Their team took the time to thoroughly analyze our practice’s needs, audience demographics, and competitive landscape. Their meticulous approach set the stage for a tailored strategy that quickly and effectively elevated our practice’s presence.

Demian Media revamped our online presence with a sleek, user-friendly website that not only looks professional but is optimized for search engines. They identified some key weaknesses, like my inclusion of brand-name medications on the site, and quickly fixed them. Their SEO efforts significantly boosted our rankings, making it easier for potential patients to find us. The agency also crafted a comprehensive content marketing plan that included engaging blog posts and informative articles.

Social media management was another area where Demian media excelled. They developed a robust social media strategy, including targeted ad campaigns, patient testimonials, and educational content. This increased our engagement rates and expanded our reach, driving more traffic to our website and ultimately increasing patient inquiries.

Boaz Vilallonga at Demian Media responds nearly immediately to any of our inquiries, making us feel like we are a top priority for him 24/7. We can’t recommend the team at Demian Media more highly.

Caroline MesserPresident & Founder, Well by Messer
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