Paid Search Services
The cornerstone of a successful paid search campaign is the proper identification of your customer audience. Through comprehensive keyword research, we define the customer intent and the niche audience for your brand. Using customer funnel journey strategy and a performative approach towards the most relevant KPIs, we create highly efficient and visible Google Ads campaigns that are constantly monitored and optimized.
Customer Funnel Journey
We identify and define customer funnel journeys using keyword-based audience intent relevant to a brand. We segment this audience in different funnel stages, while we set up different marketing goals, KPIs, and conversion value for each funnel stage. We optimize search ad campaigns according to business priorities. Competitive analysis and A/B testing is thoroughly executed for validation and optimization in every stage.
Value-Oriented Strategy
In the current model of Google Ads, we utilize a combination of value-oriented tactics to maximize performance and ROI. Our keyword research, campaign structure, and ad copy are all AI ready as requested by Google’s latest specifications. We combine linguistic affinity and semantic fields to create the best matching audience for a brand. We use conversion value bidding tactics and we set up ROAS-based KPIs as benchmarking.
At Demian Media we create brand new paid search campaigns and we revamp existing accounts. For prospecting new clients, we offer a complimentary paid search audit assessing potential new Google Ads campaigns or existing ones in need of a restructure. We define custom benchmark conversion value metrics for every industry and client, and we fully customize reporting with cross-channel ads in mind. Get to know the fastest and most efficient paid advertising channel available in the market.
Let’s Start the Conversation
Let us know your business needs and we’ll prepare a custom marketing plan for your paid search strategy tailored to your goals.